Introducing BlueOrganizer Indigo

We are thrilled to announce tonight a major release of BlueOrganizer, code name Indigo.

BlueOrganizer, our popular browser add-on that works in Firefox and Flock, is a semantic application that has been downloaded 1.3 Million times. BlueOrganizer is about two ideas: Things and Shortcuts. Think of these as nouns and verbs. Things are nouns that exist within consumer verticals - books, music, movies, etc. Verbs are ways that we interact with nouns.

The release comes with exciting new features and improvements, most notably contextual recognition of things in pages, links and text. By recognizing things in these three basic elements of the web, BlueOrganizer creates a unique semantic layer across the existing web and makes possible an entirely new experience - contextual browsing.

This new way of browsing and experiencing the web is very exciting. You now interact with things, not pages. Discovery becomes increasingly more powerful and an important aspect of browsing. The relevant information is readily available via contextual shortcuts, reducing the need for broad search. The web is now wired just for you!

Lets take a look at some of these new and exciting features:

Toolbar Menu with Personalized Shortcuts

This version of the BlueOrganier features a simplified, 1-level menu in the Firefox toolbar. The shortcuts in the menu are automatically personalized based on your browsing history when you install the BlueOrganizer. Each time you get to a new page the menu automatically changes to include personalized contextual shortcuts that provide relevant, web wide interactions for the recognized object.

Selection menu with Microformats support

BlueOrganizer also offers a smart menu which appears when you select any text on the page. Depending on your selection you will get a menu that’s contextually correct for a person, event, address, author, artist, movie star, etc. To recognize the content BlueOrganizer relies on Microformats and a variety of home-grown recognition algorithms. There is support for hCard, hCalendar, adr and rel microformats, region and locality, as well US addresses and over 500 popular English names.

Automatic SmartLinks around the web

BlueOrganizer brings our SmartLinks technology to every page. Whenever there is a recognized link to a book, album, movie, wine, recipe, stock, etc. a SmartLink will be automatically added. Hover over the SmartLink to see the web wide popularity of that object and click it to get a SmartLink pane with contextual shortcuts. SmartLinks are inserted only for things that are recognized and not on every link.

And there is much, much more: Including cool integrations with Twitter, Tumblr and Lijit; Wizard-based widget publishing; SmartSearch for reviews; Intelligent, natural language-like search in the sidebar; new look and feel options for sidebar; improved image recognition; ability to change the type of the bookmark, etc.

We have created an interactive features page, where you can learn about all new features, watch video tutorials and actually try some of these new features.

We look forward to hearing your feedback!

Alex / Andy / Fraser / Jeff / Karen / Rion

Coverage From Around The Web:

TechCrunch: BlueOrganizers Latest Release Lets You Surf Things Instead of Pages

CenterNetworks: AdaptiveBlue Launches BlueOrganizer Indigo

VentureBeat: BlueOrganizer Releases New Version of Semantic Web Plug-In