The blogosphere once again is buzzing about the new next web. The discussion has been stirred by the panel on the Semantic Web startups at the recent Web 2.0 Summit. Some people call it Web 3.0, others are talking about the arrival of much anticipated Semantic Web and Brad Feld likes to add “Implicit Web” into the mix.
I have written a lot on this topic and obviously, the work that we are doing at AdaptiveBlue is in the same space, so I wanted to offer a few bullets (Jason Calacanis style):
1. I agree that it does not matter what we call the next class of semantic and personalization technologies. We know them when we see them. We do not need another number either. Web 2.0 was cool, and for this reason Web 3.0 is not going to be.
2. Just because one site represents information in RDF does not mean that Semantic Web is next. The startups that are working in the Semantic Web space today are just the beginning not the end. It will at least a decade before the technology will become wide spread enough to even proclaim Semantic Web.
3. Semantic Web as was originally envisioned is a complicated technology. On the other hand, what Brad Feld calls Implicit Web is not. So I bet it is going to be here first. In fact, our work at AdaptiveBlue as well as applications like FriendsFeed are already well on the way.
4. I bet on distributed solution instead of centralized. The single silo can never win, because the web is so much bigger than any single site.
5. Most importantly, the winning plays are the ones that focus on people, not computers. You can have the most sophisticated infrastructure and algorithms behind the site, but unless they deliver real, tangible consumer utility no one cares. Semantic Web is not going to pass for a sexy marketing term.