Earlier today, Random House rolled out support for Glue across their website.
The integration highlights Random House’s understanding of how reader’s want to interact with books on the web. For reader’s, the integration means a web-wide book experience when they visit any given book on Random House’s website.
About the Integration
Any Glue user who visits a book’s page on Random House’s website will see the Glue bar appear, showing friends and recent people who have visited the book on popular book sites across the web.
Any visitor to a book’s page on Random House’s website - regardless of whether or not Glue is installed - can access Glue via:
- the Discuss This Book link that’s present in the left-hand sidebar
- the Get Glue banner within the bookmark, share & shelve section
You can see the integration live on this, or any other, book’s page.
Benefits to Randomhouse.com visitors:
- Access the web-wide book network: Individuals can see what their friends think of the book they’re looking at on randomhouse.com, regardless of the site their friends visited the book on.
- Join the web-wide book conversation: Visitors to randomsehouse.com can read and reply to comments that were left on popular book sites around the web.
- Take web-wide book actions: With a single click from Randomhouse.com individuals can find the book for sale on their preferred online book retailer and save or share it to their social network.
Benefits to Random House:
- Increased user engagement: Glue surfaces the social activity from popular sites around the web directly on Randomhouse.com pages. Visitors can network with friends and benefit from trusted reviews and social discovery.
- Improved browser experience: Visitors to Randomhouse.com can now, with a single click, access the book’s page on popular retail and social networking sites across the web.
- Increased quantity and quality of traffic: Individuals on contextually relevant third-party sites can discover Randomhouse.com’s pages via direct links that are associated with friends.
We enjoyed working closely with the Random House team to make the integration happen. We look forward to the benefit that Glue’s integration on randomhouse.com will bring to reader’s.
