Latest AdaptiveBlue news coverage highlights

by Alex on March 24, 2007 · Comments

We are going to start highlighting latest press about AdaptiveBlue so that you can see different angles that media and bloggers have on smart browsing, personalization, attention and semantic web. As any startup we are doing extensive egotracking so we figured since we spend all this time tracking the information we may as well bring it back to you in the byte size chunks. So here you go - enjoy!

Cade Metz wrote very comprehensive and insightful round up on the coming, so called, Web 3.0 or Semantic Web. It is a very worthy read for those of you who are interested in a bigger picture of what is unfolding. Cade interviewed me around seven weeks ago and AdaptiveBlue got significant coverage:

One early example is the BlueOrganizer from AdaptiveBlue (www.adaptiveblue.com). In certain situations, when you visit a Web page, this browser plug-in can understand what the page is about, automatically retrieving related information from other sites and services. If you visit a movie blog, for instance, and read about a particular film, it immediately links to sites where you can buy or rent that film. “It’s what you might call a top-down approach,” says Alex Iskold, the company’s CEO. “Web pages already contain semantic data. We can understand them, so why shouldn’t computers? Why not build a technology that can parse and process existing services and databases?”


Next, Brian Solis from our PR Firm, Future Works, wrote about our recently launched BlueBadge Showcase. He emphasized that it is very easy to create BlueBadges to share with friends and family:

Installing the badge on a profile or blog is as simple as copying and pasting a small chunk of HTML. Once the badge is installed, anyone can flip through the items, but BlueOrganizer users can also instantly add them to their collection.

If you have not created a badge yet, here is the link to help with step-by-step instructions for doing it.

Lawrence Coburn wrote a very insightful post about AdaptiveBlue in his Sexy Widget blog. The post, titled AdaptiveBlue - Distributed Social Media, explains our approach to semantics and sharing. Lawrence explains that AdaptiveBlue offers tools that enabled users interact with books, music and movies in product pages and blogs. He says that users can also take the information and then create BlueLinks and Widgets that then, in turn, carry the semantics with them, powering up semantic web. It is a very good and perceptive analysis, which we expanded in our recent post: AdaptiveBlue share-anywhere strategy.

Brenda Keener wrote about BlueOrganizer in the TekTidbits blog. She was impressed with how easy it was to use. She particularly liked the fact that BlueOrganizer just recognized and automatically categorized the objects in pages and filed them into correct categories. She said that it saved her a ton of time and that she is planning to put up a BlueBadge on her blog soon. We look forward to seeing it Brenda!

We also got profiled by Lifehack, a popular productivity tips web site. Finally, Emily Chang has written a post about our BlueBadge showcase. We are a fans of Emily’s eHub and also love her design work. Her own portfolio is shown as a badge in our showcase. Take a look and enjoy Emily’s work!

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