Today we are pleased to announce a new product called Glue. This browser add-on makes it easier to connect with friends around books, music, movies, restaurants, stocks, wine and more.
Glue automatically appears on Amazon, Last.fm, Netflix, Yahoo! Finance, Wine.com, Citysearch and hundreds of other popular sites to show friends who looked at the same thing and what they thought.
We created Glue because even though we live in the age of networking, connecting with friends is still hard. Many of us have experienced this - looking at a book on Amazon we’d like to know what our friends think about it. Typically to find out, we have to leave the page and log into a book network or email our friends or ping them via IM or Skype. We have to go out of our way. And frankly, this is why we never do it, because its work.
Glue removes this friction by surfacing the network right on the pages that you visit.
You no longer have to go out of your way to network - your friends and other Glue users show up right on your favorite pages.
The most important thing about Glue is that it is contextual and relevant.
Glue leverages our core semantic recognition technology to automatically recognize books, music, movies and other everyday things around the web. By recognizing that you and your friends are visiting the same movie, for example, Glue is able to connect you regardless of when and where you visit it.
Not only does Glue remove the friction that exists in today’s networking but it is designed for simplicity. We know that no one wants complex rating systems or reviews - who’s got time for that? Glue is light, compact, and appears automatically when it makes sense.
You participate simply by visiting pages. As you browse Glue automatically remembers the last 20 things you visit. In addition Glue gives you two simple ways to express your attitude - Like button and 2Cents box. Whenever you click the Like button your friends will see that you liked this book or music album or movie, regardless on which sites you use. The 2Cents box lets you add a playful comment so that you can let your friends know what you thought.
There is so much more to say about Glue! But in the spirit of brevity we will be wrapping up this announcement. Instead we ask you to subscribe to BlueBlog or AdaptiveBlue on Twitter and to come back to learn more about ideas and tips around Glue in the coming weeks.
We also hope that you will love Glue and find it a lot of fun to explore! Please head over to http://www.getglue.com and give it a try. In fact we think you’ll like it so much you will try to get your friends on Glue as well ;)
If you want to read more here are links to coverage from around the web: CNET, CenterNetworks, Alley Insider, ReadWriteWeb, Site Point, Mashable, SemanticWeb, The Deal, GigaOm, A VC, Five Years Too Late, Ryan Graves, Steffan Antonas.