Semantics provide meaning. Meaning provides context.

And context is an opportunity to provide individual benefit. Lately we’ve been thinking a lot about context. We’ve started to classify different situations where having context is beneficial (and how).

Here’s three that we’re all familiar with:

Contextual Links: understanding what the individual is looking at enables contextually-correct “next steps” for interaction to be accessed (i.e. SmartMenu in BlueOrganizer).

Contextual Information: knowing what the individual is looking at allows for relevant or related information to be pulled directly to the to distributed site.

Social Context: identifying unique objects and where they’re distributed across the web allows for the presenting of web wide popularity, a form of recommendation.

Now, this is a post to “butter up the dry toast.” Patrick commented on a previous post about the benefit of having a “conversation about what can be done” and having regular “day dream posts.”

Alright everyone, let’s start day dreaming about what else could be done online with context. Think about what you’d want if the browser and web was smart enough to know what your intentions were.

Let’s butter that toast. I’ll join in with some of our day dreams as well.